Product Engineering
Building Business Software People Actually Use
A practical approach to turning operational problems into focused software that earns a place in a team's daily work.
all writing~ 3
Writing
Notes on product engineering, CRM systems, AI features, and building useful business software.
CRM Systems
Designing CRM Workflows for Clarity and Scale
What makes a CRM workflow understandable, maintainable, and useful as a business and its customer data grow.
AI Products
Adding AI Features Without Losing Product Focus
Why the strongest AI features begin with a specific user decision or task instead of the model itself.